Our Services
Digital Marketing
The spotlight is on digital marketing capability to accelerate pipeline
Want to Drive More Traffic To Your Business?
Ocean Planet provides global technology marketing services to deliver the insight you need to foster stronger business outcomes. Ocean Planet tells you exactly who is capable of driving digital demand, who needs support and which partners need investment to win brand mindshare.
Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Brand Design & Strategy
Identify the business problem and find a sustainable marketing solution.
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Sooner or later, every business faces growth difficulties: drop in sales, stagnation, an increasing number of competitors, changes in demand, etc. Most of these challenges can be solved with marketing. A good marketing strategy identifies the problem accurately and forms an exact solution with a step-by-step implementation program. When planning these steps, we take into account the readiness of the company for its financial and organizational changes.
Social Media Management
Develop strategy, ideas, and activations for social networks.
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Digital communications are fascinating because they can attract a buyer and turn him into a free media carrier. We create content that you will be proud to share that is both engaging for the user and useful for the brand.
What we will do to help::
- Conduct an audit of the online brand presence
- Create and implement digital campaigns and activations
- Create an SMM policy/strategy
- Develop content for social media: texts, graphics, illustrations, videos, and more
- Moderate pages
Audience Analytics
Marketing analytics is the use of data to evaluate the effectiveness and success of marketing activities.
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Before we start work on any client's website, we conduct an audit of the website by taking a look at the content and its presence on the World Wide Web. Our SEO professionals spend time getting to understand the work that has already been done and determine what areas are lacking. We put together a plan to ensure that each website is given a chance to succeed. We believe search engine optimization is not a "one size fits all" situation; each of our SEO campaigns are built specifically with that client in mind.
Search Engine Optimization
Our Search Engine Optimization (SEO) services will provide your business with everything it will need to get your brand the online presence it deserves on Google’s search results.
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Our experts pore over every on-page element.
On-page optimization involves updating your website methodically to increase its online visibility for those searching for the products or services you offer. SEO marketing requires significant time and skills to produce a competitive strategy for the digital marketplace. DMA conducts a site audit to understand the keywords your website targets, the quality of content on the website, and internal linking strategies to identify improvements to your SEO performance.
Copywriting & Strategy
Create and update brands, positioning, logos, and corporate identity.
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Every company needs a brand so that the consumer can distinguish it from the others. We check, change, and create brands, according to modern scientific knowledge about customer behavior.
We help your brand by:
- Auditing and studying the brand (if there is one). This analysis of the brand provides insights into its effectiveness
- Categorizing the brand and conducting market research (desk, quantitative, and qualitative analysis)
- Conducting a strategic session to determine the brand value proposition
- Creating and updating the name, logotype, corporate style, editorial policy, and communication materials
Workshops & Training
Create and realize creative advertising campaigns and materials.
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An advertising campaign is a convenient tool to increase total sales or market sales quickly. To convince consumers to choose your brand, we use a strategic approach.
Our strategic approach includes::
- Market and consumer studies (desk, quantitative, and qualitative analysis)
- Form research (or category entry points) — reasons why people get bunched in a category
- Developing creative ideas according to insights. We determine what needs to be said and what feelings to evoke
- Creating communication materials: videos, graphics, photos, illustrations, packaging, promo sites, and more
Website Development
Bring the key message to the brand's audience for the best price.
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Media planning and placement take the lion's share of marketing budgets. The reach of the audience is the factor that most influences the awareness and sales of your product. However, it is easy to make mistakes because of the popularity and rapid development of media advertising.
To achieve the best results, we work only with transparent tools and solely rely on current scientific developments. We know that it's more important to make the right plan than to find a cheap audience.
What we will do:
- Audit media and evaluate the performance of media campaigns and plans
- Media analysis and audience search
- Develop a media strategy for brands and campaigns
- Purchase media placements
- Manage media campaign and buyer control (if needed)
- Analyze and adjust campaigns for the best results
- Research campaign results (qualitative and quantitative methods)